End-to-end expertise
across the new media stack.

From premium SVOD inventory to the next generation of AI-native advertising. One operator, no agency overhead, full strategic depth.

First mover

OpenAI Ads

Advertise inside ChatGPT and the OpenAI surface — strategy, setup, creative, and measurement for the first generative-AI ad ecosystem.

Programmatic Advertising

DV360, The Trade Desk, Campaign Manager, Search Ads 360 — DSP/SSP setup, PG, PD & PMP deals, RTB, header bidding, yield optimisation. Reseller and trader since 2012.

SVOD & Streaming Sales

Launched the ad-supported tier on NEON — the first SVOD platform in NZ to offer advertising. Drives DAI and Replacement on Sky Sport Now and SkyGo.

Data Strategy & Audiences

Built and sold publisher first-party data products at NZME — data partnerships, PMP design, audience activation, and identity solutions across APAC.

Ad-Tech Consulting

Digital transformation for broadcasters, publishers and agencies — yield gatekeeping, SSP/DSP relationships, vendor selection, and team enablement.

First mover

Connected TV (CTV)

First programmatic trader to deliver an RTB CTV campaign in New Zealand — Heineken at PHD NZ, 2017. Deep planning, buying and measurement across premium video.

Sales Enablement & Pitching

Product evangelism, agency education, and pitching for premium publishers — including launching new ad formats and commercial opportunities at Sky NZ.

Not sure where to start?

Book a 30-minute discovery call. We'll map your stack, find quick wins, and give you a clear roadmap — no obligation.

Award-winning.
In the same year.

2025 was a defining year — industry recognition from both the IAB and the Beacons, New Zealand's most prestigious media awards.

GOLD

2025

IAB Digital Sales Excellence

Team · Gold

The Interactive Advertising Bureau's top honour for digital sales performance — recognising the team behind the year's standout commercial work in NZ digital advertising.

BEACONS

2025

Beacons Awards New Zealand

Sales Team of the Year

New Zealand's premier media-industry awards — Sales Team of the Year for 2025, recognising leadership, innovation and commercial impact across the local media landscape.

Belgian-born, Auckland-based.
Built for the new media stack.

Master's degree in Public Relations, Advertising & Applied Communication from Université Catholique de Louvain. 15 years across Auckland, Vancouver and Brussels. Bilingual: English & French.

2023 — now

Digital Sales Lead · Sky NZ
Leading digital sales, product commercialisation and revenue across Sky's streaming platforms. Launched the NEON ad tier — a NZ first.

2020 — 2023

Programmatic & Data Sales Manager · NZME
Yield gatekeeper, SSP lead, APAC tech relationships. Built and sold publisher data and inventory across PG, PD and PMP channels.

2013 — 2020

Group Business Director · Noise Digital, Vancouver
Google Marketing Platform sales lead for Canada — reselling DV360, Search Ads 360 and Campaign Manager.

2016 — 2019

Performance & Programmatic Director · PHD NZ
Portfolio: Spark NZ, DB Breweries, NZ Lotto, Skinny Mobile, Lightbox NZ. Integrated programmatic into agency planning.

2016 — 2017

Senior Programmatic Optimisation Manager · OMD NZ
Optimisation insights across the full programmatic buying stack.

2012 — 2016

Programmatic Buyer · Starcom NZ & MediaWorks
End-to-end campaign management, data partnerships, and trafficking. Google DCM / DBM / DFP certified.

Advertising Without Limits

We build campaigns that cut through the noise. Data fuels every creative strike.

Speed matters. We launch, measure, and optimize before competitors blink.

Services

Basic Service

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$99.00

Intermediate Service

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$149.00

Advanced Service

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$199.00

Advanced+ Service

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$249.00

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End-to-end expertiseacross the new media stack.

OpenAI Ads

Programmatic Advertising

SVOD & Streaming Sales

Data Strategy & Audiences

Ad-Tech Consulting

Connected TV (CTV)

Sales Enablement & Pitching

Not sure where to start?

Award-winning.In the same year.

IAB Digital Sales Excellence

Beacons Awards New Zealand

Belgian-born, Auckland-based.Built for the new media stack.

Career across thebest in ANZ media.

Ready to win in thenew advertising era?

Services

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Advertising Without Limits

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Ready to Crush Your Goals?

End-to-end expertise
across the new media stack.

Award-winning.
In the same year.

Belgian-born, Auckland-based.
Built for the new media stack.

Career across the
best in ANZ media.

Ready to win in the
new advertising era?