From premium SVOD inventory to the next generation of AI-native advertising. One operator, no agency overhead, full strategic depth.
First moverOpenAI Ads
Advertise inside ChatGPT and the OpenAI surface — strategy, setup, creative, and measurement for the first generative-AI ad ecosystem.
Programmatic Advertising
DV360, The Trade Desk, Campaign Manager, Search Ads 360 — DSP/SSP setup, PG, PD & PMP deals, RTB, header bidding, yield optimisation. Reseller and trader since 2012.
SVOD & Streaming Sales
Launched the ad-supported tier on NEON — the first SVOD platform in NZ to offer advertising. Drives DAI and Replacement on Sky Sport Now and SkyGo.
Data Strategy & Audiences
Built and sold publisher first-party data products at NZME — data partnerships, PMP design, audience activation, and identity solutions across APAC.
Ad-Tech Consulting
Digital transformation for broadcasters, publishers and agencies — yield gatekeeping, SSP/DSP relationships, vendor selection, and team enablement.
First moverConnected TV (CTV)
First programmatic trader to deliver an RTB CTV campaign in New Zealand — Heineken at PHD NZ, 2017. Deep planning, buying and measurement across premium video.
Sales Enablement & Pitching
Product evangelism, agency education, and pitching for premium publishers — including launching new ad formats and commercial opportunities at Sky NZ.
Not sure where to start?
Book a 30-minute discovery call. We'll map your stack, find quick wins, and give you a clear roadmap — no obligation.
