15+

Years in digital media

1st

SVOD ad tier in NZ (NEON)
followed by SkySportNow with DAI/SSAI

1st

RTB CTV campaign in NZ

2×

Languages — EN · FR

↔

Agency & publisher vision

Services

End-to-end expertise
across the new media stack.

From premium SVOD inventory to the next generation of AI-native advertising. One operator, no agency overhead, full strategic depth.

First mover

OpenAI Ads

Advertise inside ChatGPT and the OpenAI surface — strategy, setup, creative, and measurement for the first generative-AI ad ecosystem.

Programmatic Advertising

DV360, The Trade Desk, Campaign Manager, Search Ads 360 — DSP/SSP setup, PG, PD & PMP deals, RTB, header bidding, yield optimisation. Reseller and trader since 2012.

SVOD & Streaming Sales

Launched the ad-supported tier on NEON — the first SVOD platform in NZ to offer advertising. Drives DAI and Replacement on Sky Sport Now and SkyGo.

Data Strategy & Audiences

Built and sold publisher first-party data products at NZME — data partnerships, PMP design, audience activation, and identity solutions across APAC.

Ad-Tech Consulting

Digital transformation for broadcasters, publishers and agencies — yield gatekeeping, SSP/DSP relationships, vendor selection, and team enablement.

First mover

Connected TV (CTV)

First programmatic trader to deliver an RTB CTV campaign in New Zealand — Heineken at PHD NZ, 2017. Deep planning, buying and measurement across premium video.

Sales Enablement & Pitching

Product evangelism, agency education, and pitching for premium publishers — including launching new ad formats and commercial opportunities at Sky NZ.

Not sure where to start?

Book a 30-minute discovery call. We'll map your stack, find quick wins, and give you a clear roadmap — no obligation.

Recognition

Award-winning.
In the same year.

2025 was a defining year — industry recognition from both the IAB and the Beacons, New Zealand's most prestigious media awards.

GOLD

2025

IAB Digital Sales Excellence

Team · Gold

The Interactive Advertising Bureau's top honour for digital sales performance — recognising the team behind the year's standout commercial work in NZ digital advertising.

BEACONS

2025

Beacons Awards New Zealand

Sales Team of the Year

New Zealand's premier media-industry awards — Sales Team of the Year for 2025, recognising leadership, innovation and commercial impact across the local media landscape.

About Max Havaux

Belgian-born. Kiwi by choice.
Built for the new media stack.

Master's degree in Public Relations, Advertising & Applied Communication from Université Catholique de Louvain. 15 years across Auckland, Vancouver and Brussels. Bilingual: English & French.

2023 — March 2026

Digital Sales Lead · Sky NZ
Leading digital sales, product commercialisation and revenue across Sky's streaming platforms. Launched the NEON ad tier — a NZ first.

2020 — 2023

Programmatic & Data Sales Manager · NZME
Yield gatekeeper, SSP lead, APAC tech relationships. Built and sold publisher data and inventory across PG, PD and PMP channels.

2013 — 2020

Group Business Director · Noise Digital, Vancouver
Google Marketing Platform sales lead for Canada — reselling DV360, Search Ads 360 and Campaign Manager.

2016 — 2019

Performance & Programmatic Director · PHD NZ
Portfolio: Spark NZ, DB Breweries, NZ Lotto, Skinny Mobile, Lightbox NZ. Integrated programmatic into agency planning.

2016 — 2017

Senior Programmatic Optimisation Manager · OMD NZ
Optimisation insights across the full programmatic buying stack.

2012 — 2016

Programmatic Buyer · Starcom NZ & MediaWorks
End-to-end campaign management, data partnerships, and trafficking. Google DCM / DBM / DFP certified.

15 years · Both sides of the table

Career across the
best in ANZ media.

SKY NZNZMEOMDPHDStarcomMediaWorksNoise Digital

Let's talk

Ready to win in the
new advertising era?

Whether you need OpenAI Ads strategy, a programmatic stack audit, SVOD monetisation help, or an interim digital lead — let's design what's next.

max@tuiadvertising.com →LinkedIn →WhatsApp

Send a message

Tell me what you're working on — I'll get back to you within 24 hours.

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tūī advertising LTD

Managed by Max Havaux — Digital Sales Lead, Sky NZ. SVOD Sales · Programmatic · Data · Ad-Tech Expert. Belgian-born. Kiwi by choice. Open across ANZ. English & French.

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Max Havaux — Ad-Tech Consultant

We engineer breakthrough campaigns that crush noise and ignite demand. Our strategists fuse data, creativity, and fierce execution to catapult brands to the top.

From precision targeting to scroll-stopping creative, we own every channel. Partner with us and transform ad spend into unstoppable growth.

Max Havaux — digital advertising consultant, founder of Tūī Advertising, specialising in programmatic, CTV, SVOD and AI-A man with dark hair and blue eyes smiling, wearing a light gray blazer and white shirt, standing against a plain gray background.

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End-to-end expertiseacross the new media stack.