End-to-end expertise
across the new media stack.

From premium SVOD inventory to the next generation of AI-native advertising. One operator, no agency overhead, full strategic depth.

First mover

OpenAI Ads

Advertise inside ChatGPT and the OpenAI surface — strategy, setup, creative, and measurement for the first generative-AI ad ecosystem.

Programmatic Advertising

DV360, The Trade Desk, Campaign Manager, Search Ads 360 — DSP/SSP setup, PG, PD & PMP deals, RTB, header bidding, yield optimisation. Reseller and trader since 2012.

SVOD & Streaming Sales

Launched the ad-supported tier on NEON — the first SVOD platform in NZ to offer advertising. Drives DAI and Replacement on Sky Sport Now and SkyGo.

Data Strategy & Audiences

Built and sold publisher first-party data products at NZME — data partnerships, PMP design, audience activation, and identity solutions across APAC.

Ad-Tech Consulting

Digital transformation for broadcasters, publishers and agencies — yield gatekeeping, SSP/DSP relationships, vendor selection, and team enablement.

First mover

Connected TV (CTV)

First programmatic trader to deliver an RTB CTV campaign in New Zealand — Heineken at PHD NZ, 2017. Deep planning, buying and measurement across premium video.

Sales Enablement & Pitching

Product evangelism, agency education, and pitching for premium publishers — including launching new ad formats and commercial opportunities at Sky NZ.

Not sure where to start?

Book a 30-minute discovery call. We'll map your stack, find quick wins, and give you a clear roadmap — no obligation.

Award-winning.
In the same year.

2025 was a defining year — industry recognition from both the IAB and the Beacons, New Zealand's most prestigious media awards.

GOLD

2025

IAB Digital Sales Excellence

Team · Gold

The Interactive Advertising Bureau's top honour for digital sales performance — recognising the team behind the year's standout commercial work in NZ digital advertising.

BEACONS

2025

Beacons Awards New Zealand

Sales Team of the Year

New Zealand's premier media-industry awards — Sales Team of the Year for 2025, recognising leadership, innovation and commercial impact across the local media landscape.

Belgian-born, Auckland-based.
Built for the new media stack.

Master's degree in Public Relations, Advertising & Applied Communication from Université Catholique de Louvain. 15 years across Auckland, Vancouver and Brussels. Bilingual: English & French.

2023 — now

Digital Sales Lead · Sky NZ
Leading digital sales, product commercialisation and revenue across Sky's streaming platforms. Launched the NEON ad tier — a NZ first.

2020 — 2023

Programmatic & Data Sales Manager · NZME
Yield gatekeeper, SSP lead, APAC tech relationships. Built and sold publisher data and inventory across PG, PD and PMP channels.

2013 — 2020

Group Business Director · Noise Digital, Vancouver
Google Marketing Platform sales lead for Canada — reselling DV360, Search Ads 360 and Campaign Manager.

2016 — 2019

Performance & Programmatic Director · PHD NZ
Portfolio: Spark NZ, DB Breweries, NZ Lotto, Skinny Mobile, Lightbox NZ. Integrated programmatic into agency planning.

2016 — 2017

Senior Programmatic Optimisation Manager · OMD NZ
Optimisation insights across the full programmatic buying stack.

2012 — 2016

Programmatic Buyer · Starcom NZ & MediaWorks
End-to-end campaign management, data partnerships, and trafficking. Google DCM / DBM / DFP certified.

Programmatic. Data. Digital. Mastered.

15+ years building digital advertising businesses across New Zealand, Australia and Canada — at Sky NZ, NZME, OMD, PHD and Starcom. Now consulting with ambitious companies through the next chapter of media: SVOD, CTV, programmatic, and AI-native advertising.

Get in touch

End-to-end expertiseacross the new media stack.

OpenAI Ads

Programmatic Advertising

SVOD & Streaming Sales

Data Strategy & Audiences

Ad-Tech Consulting

Connected TV (CTV)

Sales Enablement & Pitching

Not sure where to start?

Award-winning.In the same year.

IAB Digital Sales Excellence

Beacons Awards New Zealand

Belgian-born, Auckland-based.Built for the new media stack.

Career across thebest in ANZ media.

Ready to win in thenew advertising era?

Services

Connect

Company

Programmatic. Data. Digital. Mastered.

End-to-end expertise
across the new media stack.

Award-winning.
In the same year.

Belgian-born, Auckland-based.
Built for the new media stack.

Career across the
best in ANZ media.

Ready to win in the
new advertising era?